Egypt, Turkey, and now Israel, added to the list, are the most popular resorts for Russians. Though Israel is much more expensive than the other two, it’s getting more and more popular with Russians due to the combination of its nice beaches, Christian places and health resorts at the Dead Sea.
In 2008, more Russian tourists arrived in Israel than ever before, and in response to the dramatic increase, the Moscow Municipality-owned company Sun Dream has announced plans to open a $100-million luxury resort at Ein Bokek, on the southern shores of the Dead Sea, in mid- 2009.
The year 2008 have already seen 230,000 Russian tourists in Israel, an increase of over 100% compared to the same period last year. Russian tourists are the third largest source of incoming tourists to Israel, to the world's most famous natural spa. Besides, one of the most attractive features for Russians is that many people in Israel and the physicians speak fluent Russian.

Initially the health resort has been established basically for healing cosmetology and dermatology problems. Nowadays, the cosmetology became inseparable part of every woman daycare as well as men’s. The availabilities of the "gentle", not burning sun, and favorable influence of mineralized, dry and the cleanest, not allergic air, and disinfecting action of water, and feeding action of the mud of the Dead Sea in many times strengthen the effect.
Water of the Dead Sea is a very concentrated saline solution and if there lived any fish they at once would be born salty “Russian voblas.” At present the scientists have found only one biological substrate in water of the Dead Sea – archeobactery which is a product of a mud of the Dead Sea. Concentration of salts reaches 40 %.
Mud of the Dead Sea - the most unique of the unique creations of the nature of this region. Like water of the Sea, they contain the broad spectrum of salt. The healing qualities of the mud health resort is well-known in Russia (Saki is a well-known mud health resort on the former territory of the SU, but now it is abroad) But the mud of the Dead Sea is one of the most effective of those well known mud existing in the world.
Besides, the maintenance of natural Brome in the air of the region of the Dead Sea exceeds 10 times a similar parameter in Moscow, and there is no doubt that, the natural consumption of this microelement is a panacea from many problems of overwork of businessmen, scientists, politicians, military and other groups of the population, engaged in the hard brainwork… which makes this spa resort especially attractive for people from megapolis, moscovites.
Due to the location of the health resort, it is situated on the depth of- 400 meters (The Dead Sea is the lowest point on earth in any land mass (417 meters below sea level, to be exact), there is a raised barometric pressure, resulting in the high partial pressure of oxygen [effect of a natural altitude chamber], which is the extremely important for the people with problems of cardiovascular, respiratory and digestive systems, actual for moscovites.

Having rest and treatment in Israel is not cheap for Russians, and it’s defined by both a standard of life, and incomes of the population. But this is an outcome from a very important commercial principle - expenses should provide the high standard of services otherwise as the Russian saying goes” The avaricious pays twice.”