In Russia a pretty woman will succeed not only in private life, but also in business. That is why a Russian woman strives to keep herself in a good form. The desire to look pretty has been an integral part of her life style for so long that it has deeply rooted in her mentality. Odd woman, going out, wouldn't line the eyes, apply lipstick and powder her nose.

If a Russian woman didn't use make up she would feel as if she were naked. Expensive cosmetics are available for rich women only. But russian women are extraordinarily inventive: they make creams of vegetable oil, sour cream, eggs, lemon juice; the recipes of folk cosmetology, based mostly on natural products, are also greatly favored.